"WYSIWYG (/ˈwɪziwɪɡ/ wiz-ee-wig) is an acronym for "What You See Is What You Get". In computing, a WYSIWYG editor is a system in which content (text and graphics) onscreen during editing appears in a form closely corresponding to its appearance when printed or displayed as a finished product, which might be a printed document, web page, or slide presentation."
Nerd love their acronyms and this is another case in point.
Before I get into a brief overview of the WYSIWYG editor and how its used, let m introduce you my favourite nerd acronym: TWAIN.
This is a interface used connect scanners with computers. Now I always thought (and have recounted the story many times) that TWAIN stood for 'Technology Without an Interesting Name'. However, according to our old friend Wikipedia it is actually a reference to a line from Kipling's The Ballad of East and West - '...and never the twain shall meet...' referring to the difficulty of getting scanners to talk to PCs back in the early 90s.
I'd think, that if it hadn't been used by the TWAIN Group back in the 90s I'm sure it would have been used for some kind of networking, wifi or connectivity sooner or later. Oh the time I have wasted trying to connect to one network or the other.
Back the the WYSIWYG
You would have all used a 'wiziwig' editor when editing text in MS Word and the one available in the BC CRM is a simplified version of this. When I say simplified it is still quite powerful and it is loads easier than having to learn and place HTML code.
From the basic 'Bold & Italic' buttons and 'font family' and 'size' and 'colour' options to the more useful internal 'customer links' drop down, 'global hyperlink manager', 'image manager' and useful 'paste plain text' pasteboard buttons you are pretty well covered for most of your formatting requirements.
The BC knowledge base has a nice graphic to show the exploded view of the WYSIWYG bar (see above) and also some useful tuts available or there are some videos available here that will give you s bit more of in insight.
How should I use the WYSIWYG editor
While you can change the font family, colour size and layout with the WYSIWYG editor we usually advise to stick to using heading styles and simple bold or italic text to highlight your content.
Why you ask? During the design and development of our sites we spend some considerable time selecting and placing beautiful heading and body fonts with carefully considered colours to fit the brand and the audience of the site. All of these created styles are defaulted into the paragraph and heading styling of the overall site structure. By only using the heading styling and the basic WYSIWYG features when adding content you will ensure the site grows consistently and provide a connected experience for your visitors.
A beautiful, consistent story about your business, your services and your team helps to build trust with your visitors and allows them yo understand how you can solve the problem they are researching bette than your competitors.
'First impressions' as they say.